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Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
30. September 2014
AIDA Cruises: Michael Ungerer and Dr. Monika Griefahn receive 2014 B.A.U.M. Environmental Award
On Monday, September 29, 2014, AIDA President Michael Ungerer and Dr. Monika Griefahn, Chief Sustainability Officer for AIDA Cruises, received the renowned B.A.U.M. Environmental Award in the category “large companies.” The ceremony took place in Hamburg as part of the annual ... [more]
18. September 2014
AIDA Cruises: Dr. Gregor Brendel appointed new SVP Hotel Operations & Guest Experience
As of October 1, 2014, Dr. Gregor Brendel (46) will be reinforcing the AIDA Cruises leadership team as the new Senior Vice President Hotel Operations & Guest Experience. In his new position with the cruise line Dr. Brendel will be responsible for the entire hotel and service ... [more]
18. September 2014
Art, Cocktails and Night Cruises: New AIDA Excursions in New York
At the start of the cruise season in North America, AIDA is presenting new additions to its excursion program in the Big Apple. Guests on board AIDAluna, AIDAbella and AIDAvita can experience the new offerings as premieres beginning in September.
These exciting excursions are ... [more]