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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
27. November 2019
Holiday highlights on board AIDA
Leaving all the holiday stress and winter behind while still enjoying the traditional Christmas spirit far away from home. Or dancing carefree at a wild New Year’s Eve party with amazing light shows. These dreams come true with AIDA.
Dreaming of a delicious Christmas... on ... [more]
26. November 2019
Bamboo bikes on AIDA’s World Cruise
On the 3rd AIDA World Cruise, there will be 70 very special “my Boo” bicycles on board AIDAaura. What makes them unique is the unusual material used for the frames. Bamboo is a wonderful, renewable material that is strong as steel and light as aluminum. The springy quality of ... [more]
19. November 2019
AIDAprima is the number 1 for families - Cruise Guide Awards presented in Hamburg
On Monday evening the cruise company AIDA Cruises received the award for family friendliness at the 9th Cruise Congress in Hamburg for their ship AIDAprima.
For the expert jury - consisting of 14 cruise specialists - AIDAprima is the best choice for German-speaking families: ... [more]