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Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
19. December 2014
AIDA Cruises: New Year Raffle to support the SOS Children’s Villages
AIDA Cruises has already been supporting the work of the SOS Children’s Villages for 10 years, by donating the revenue from the raffle that it traditionally holds on board the AIDA fleet on December 31. This year, the donation will once again benefit aid projects in the ... [more]
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New AIDA Kids & Teens Show with hip-hop band “Deine Freunde
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13. November 2014
AIDAvita: Numerous new features after time in the shipyard
After its scheduled shipyard period from November 3 to 9, 2014, at Cantiere del Mediterraneo in Naples, Italy, the guests of AIDAvita can expect even more great offerings on board.
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