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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
24. January 2020
AIDA Cruises offers gap year to bachelor’s graduates
Starting now, the cruise line is offering bachelor’s graduates the opportunity to gather practical work experience on shore and on board the AIDA fleet.“Young people who have earned their bachelor’s degree can gain professional experience with us before pursuing their master’s ... [more]
10. January 2020
AIDA starts into the "All inclusive summer"
Cast off for a perfectly happy holiday! On Friday, 10 January 2020, the cruise company AIDA Cruises is launching its "All inclusive summer" campaign: Until 31 January 2020, an all-inclusive package can be booked for the 2020 summer season. This allows guests to enjoy a ... [more]
01. December 2019
Franziska Knuppe names AIDAmira
On November 30, 2019, AIDA Cruises welcomed AIDAmira, the fourth Selection Class vessel, to its fleet. Model and TV host Franziska Knuppe, with Captain Manuel Pannzek by her side, christened AIDAmira successfully on Saturday evening at 11 p.m. in Palma de Mallorca. A fireworks ... [more]