AIDA Cruises supports Hanse-Tour-Sonnenschein e.V. to benefit children with cancer or other chronic illnesses
AIDA Cruises has supported the Hanse-Tour-Sonnenschein charity bike ride 2015 as a long-standing partner. From August 6-9th, 275 cyclists took to the road to raise money for children's cancer research on the 650-kilometer stretch from Havelberg to Rostock. The donations are to go toward developing new treatment concepts and improving the nursing and psychosocial care of children with cancer. Participants in the Hanse-Tour-Sonnenschein 2015 raised EUR 130,000. This year's funds will be donated to the «Mike Möwenherz» palliative team and the Björn-Schulz Foundation in Berlin.
AIDA Cruises provided a one-week AIDA cruise to the Canary Islands including flight and a bicycle and other prizes for the drawing that was held as part of the charity bike ride.
"Supporting this volunteer-run project is near and dear to us here at AIDA. It is our hope that by participating we will raise awareness for this project and thereby help continue to support the research so that the lives of seriously ill children and their parents can be made a little bit easier," Dr. Monika Griefahn, Chief Sustainability Officer at AIDA Cruises.
Supporting charitable projects is an important part of the corporate culture at AIDA Cruises. The company has been a long-time supporter of numerous social or cultural institutions and organizations. AIDA Cruises has been making annual donations to SOS Kinderdorf e.V. for 10 years, has taken over sports sponsorships, and since 2002, has been one of the main sponsors of the "Festspiele Mecklenburg-Vorpommern," one of the largest classical music festivals in Germany.
All information about the environmental and social engagement of AIDA Cruises is available in the AIDA cares annual sustainability report at www.aida.de/aidacares.
AIDA Cruises wins first place in the cruise industry once again and is awarded the German Fairness Prize 2015
The cruise line AIDA Cruises has won the German Fairness Prize 2015. In collaboration with n-tv, the German Institute for Service Quality conducted an extensive consumer survey and gathered around 45,000 customer rankings for more than 400 companies. AIDA won first place and is ... [more]
AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017
From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which ... [more]
Guests are delighted with AIDA mini cruises:
Between September 30 and October 4, 2015, over 8,000 guests got to try out a cruise on AIDAblu. During the four mini cruises, they took a break from their beach vacations in Majorca and spent a night on board AIDAblu. For more than 6,000 of them, the one-day cruises were their ... [more]