Main content
AIDA Cruises grows more quickly than the overall market once again in 2012
Cruise guests are again prepared to spend more money on quality
Rostock, 01. March 2013
AIDA Cruises, the leading cruise operator in Germany, once again grew more strongly than the cruise market as a whole last year. “Despite the difficult market environment at the beginning of the year, we are experiencing continued interest in cruise vacations with AIDA”, says Michael Ungerer, President of AIDA Cruises. “The demand for AIDA Cruises also developed very well in 2012”, adds Ungerer. In 2012, the Rostock-based cruise operator welcomed 632,700 guests on board its nine cruise ships.
Michael Ungerer, who has headed AIDA Cruises as President since mid-2012, particularly emphasizes the growing willingness of guests to again pay a reasonable price for good quality on board. “Thanks to our high quality standards, our excellent service and the most modern environmental standards, 94% of all our guests stated that they were highly satisfied with what we offer. Quality has its price and our guests are prepared to pay this. They know they can rely on us.”
Michael Ungerer extended his sincere thanks to all AIDA sales & marketing partners, saying: “Without the trusting cooperation of our external sales partners in over-the-counter sales, we would not have been able to conclude the past year so successfully.”
AIDA Cruises is also aiming for further growth with more product innovations over the coming year. The company is commissioning yet another new ship in a few days in the form of AIDAstella. By 2016, the AIDA fleet – one of the most modern and energy-efficient cruise ship fleets in the world – will increase to 12 ships, offering cruises in the Mediterranean, around the Canary Islands, in the North Sea and Baltic Sea, in the Caribbean, North and South America, Dubai as well as Asia. The company is supported in the sales and marketing of its cruises by 12,860 tourism partners in Germany, Austria and Switzerland. AIDA Cruises currently employs around 6,000 personnel from 25 countries, with 5,200 of them working on board and 800 at the company’s registered offices in Rostock and Hamburg.
AIDA Cruises will be represented at this year’s ITB trade fair in Hamburg (Stand 102 in Hall 6.2.A).
Rostock, March 1, 2013
24. November 2015
Premiere in Abu Dhabi: AIDAstella docks at the new Cruise Terminal for the first time
On Monday, November 30, 2015, the guests and crew of AIDAstella experienced a very special premiere in Abu Dhabi, the capital of the United Arab Emirates. At around 8 p.m. local time, AIDAstella became the first cruise ship of the Costa Group to dock at the newly constructed ... [more]
05. November 2015
Starting spring 2017 AIDAbella will be the first German cruise ship departing from Shanghai all year round
With AIDAbella, AIDA Cruises, Germany’s leading cruise company, will be stationing a ship in China all year round for the first time, offering cruises from Shanghai on the Chinese market. "AIDA would not be so successful today if we had not constantly ventured into new ... [more]
20. October 2015
AIDA Cruises is Service Champion 2015
The cruise line AIDA Cruises has been awarded the Golden Seal for best service quality. As the winner in the “Cruises” category, AIDA earned the highest score for best experienced customer service. In the total scoring of all 1,989 companies from 232 sectors AIDA also secured a ... [more]