Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
15. February 2016
AIDA Cruises: Discover Europe’s best-known shopping meccas with celeb “shopping queen” Verena Kerth
What woman doesn’t dream of shopping as much as she wants in Europe’s most famous retail meccas? On the new AIDA shopping cruises, celebrities accompany guests to the most fabulous boutiques, offer personal styling tips, and reveal the hottest fashion trends. These tours will ... [more]
12. February 2016
AIDA Cruises is once again Top Employer in Germany
AIDA Cruises was once again recognized as “Top Employer Germany 2016” by the international research company Top Employers Institute. Conducted annually, this study analyzes major employers, and not just in terms of human resources management and strategy. The analysis also ... [more]
11. February 2016
Delicious! Tim Mälzer cooks for AIDA
The cruise company AIDA Cruises is launching a new, fleet-wide collaboration with the famous German TV chef and multi-gastronome Tim Mälzer. In future, he will create truly special culinary experiences for guests on board the AIDA ships and take them on a culinary journey. The ... [more]