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AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
19. October 2016
AIDAsol departs from Hamburg for the Canaries
Docking for the 24th time in Hamburg, AIDAsol ends this year’s cruise season in the Hanseatic City on October 19, 2016. At 8:00 a.m. the cruise ship will dock for the last time in 2016 at the HafenCity West cruise terminal.
AIDAsol docked a total of 16 times at the cruise ... [more]
12. October 2016
AIDA CRUISES receives the German Fairness Award for the third time in a row
In 2016, the cruise company AIDA Cruises has once more received the German Fairness Award. In cooperation with the n-tv news station, the German Institute for Service Quality conducted a comprehensive survey among more than 40,000 consumers on the topic of fairness with regard ... [more]
11. October 2016
AIDAluna cruise ship stars in Jessica Minh Anh’s cult fashion show against the New York skyline
On 23rd October 2016, model and entrepreneur Jessica Minh Anh will host a sky-high ocean catwalk on the sundeck of AIDAluna cruise ship. Overlooking New York’s famous skyline, she is going to put on her famous J Autumn Fashion Show 2016. Talking about the special collaborating ... [more]