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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
27. April 2017
AIDA Cruises receives latest member of the fleet – AIDAperla
Today (April 27, 2017), AIDA Cruises took delivery of AIDAperla in Nagasaki (Japan) from Mitshubishi Heavy Industries (MHI). In the presence of Michael Thamm, CEO Costa Group, Felix Eichhorn, President AIDA Cruises, Shunichi Miyanaga, President and CEO MHI, and Kazuaki Kimura, ... [more]
26. April 2017
Captain Boris Becker Takes Command of AIDAperla
His name is Boris Becker (36). We're not talking about the German tennis player, but the commander of a cruise ship – soon to be AIDAperla.
On the most recent test trip a few weeks ago, AIDAperla successfully demonstrated its maneuverability. In the following days, the ship ... [more]
21. April 2017
AIDA Cruises is this year’s gala host of the GOLDENE BILD DER FRAU
October 21, 2017, will be the big day: The “GOLDENE BILD DER FRAU” will be awarded for the 11th time. The FUNKE MEDIAGROUP announced on April 21 that for the first time ever, the awards ceremony will be taking place on a cruise ship in Hamburg, on board AIDAprima, the new AIDA ... [more]