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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
06. July 2017
First AIDA Volunteer on Board the Africa Mercy
Mercy Ships and AIDA have reached a key milestone in their recently announced cooperation by kicking-off a joint volunteer program for employees and crew who will from now on provide practical help on board. For a total of four months, the first AIDA volunteer Tomislav Zubovic ... [more]
30. June 2017
Lena Gercke christens AIDAperla in Palma de Mallorca
The big moment finally arrived at 10:30 p.m. on June 30, 2017: Model and presenter Lena Gercke christened the 12th member of the AIDA fleet with the name “AIDAperla”. An imposing music and light show, followed by a dazzling firework transformed the night sky above the harbor and ... [more]
26. June 2017
Countdown started: Lena Gercke to christen AIDAperla in five days
The big moment will arrive at around 10:15 p.m. on Friday, June 30, 2017: Model and TV host Lena Gercke will be christening the twelfth member of the AIDA fleet in the name of AIDAperla in the harbor of Palma de Mallorca (Spain).
Ahead of the christening, AIDA Cruises is ... [more]