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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
07. September 2017
Three awards for AIDA
On September 5, 2017, AIDA Cruises received the “German Cruise Line Award” three times at Seatrade Europe in Hamburg, the leading exhibition for the cruise industry. AIDA won in the categories Environmental Commitment and Favorite Ship. The award presented by the port ... [more]
24. August 2017
Hamburg Cruise Days 2017: AIDAprima leads the grand ships’ parade
One of the guests at the Hamburg Cruise Days on Saturday, September 9, 2017, will be an AIDA ship, in the shape of AIDAprima. The 300-meter-long and 37-meter-wide cruise ship will lead the grand Cruise Days Parade on Saturday evening (starting around 9:15 p.m.) and she will also ... [more]
11. August 2017
AIDA Cruises greets Hanse Sail 2017 with two AIDA ships
For the fourth time in a row, AIDA Cruises has agreed to sponsor a ship for one of these major public attractions of one of Germany’s biggest maritime festivals. Thanks to the support of the cruise company based in Rostock, the venerable Russian vessel “Kruzenshtern” will be a ... [more]