Main content
AIDA Cruises grows more quickly than the overall market once again in 2012
Cruise guests are again prepared to spend more money on quality
Rostock, 01. March 2013
AIDA Cruises, the leading cruise operator in Germany, once again grew more strongly than the cruise market as a whole last year. “Despite the difficult market environment at the beginning of the year, we are experiencing continued interest in cruise vacations with AIDA”, says Michael Ungerer, President of AIDA Cruises. “The demand for AIDA Cruises also developed very well in 2012”, adds Ungerer. In 2012, the Rostock-based cruise operator welcomed 632,700 guests on board its nine cruise ships.
Michael Ungerer, who has headed AIDA Cruises as President since mid-2012, particularly emphasizes the growing willingness of guests to again pay a reasonable price for good quality on board. “Thanks to our high quality standards, our excellent service and the most modern environmental standards, 94% of all our guests stated that they were highly satisfied with what we offer. Quality has its price and our guests are prepared to pay this. They know they can rely on us.”
Michael Ungerer extended his sincere thanks to all AIDA sales & marketing partners, saying: “Without the trusting cooperation of our external sales partners in over-the-counter sales, we would not have been able to conclude the past year so successfully.”
AIDA Cruises is also aiming for further growth with more product innovations over the coming year. The company is commissioning yet another new ship in a few days in the form of AIDAstella. By 2016, the AIDA fleet – one of the most modern and energy-efficient cruise ship fleets in the world – will increase to 12 ships, offering cruises in the Mediterranean, around the Canary Islands, in the North Sea and Baltic Sea, in the Caribbean, North and South America, Dubai as well as Asia. The company is supported in the sales and marketing of its cruises by 12,860 tourism partners in Germany, Austria and Switzerland. AIDA Cruises currently employs around 6,000 personnel from 25 countries, with 5,200 of them working on board and 800 at the company’s registered offices in Rostock and Hamburg.
AIDA Cruises will be represented at this year’s ITB trade fair in Hamburg (Stand 102 in Hall 6.2.A).
Rostock, March 1, 2013
31. January 2018
AIDAnova eagerly awaited: Exclusive cruises before maiden voyage
Travelers now have the chance to experience AIDAnova before the maiden voyage. AIDA Cruises will take ownership of the first new-build of a new generation of ships from the Meyer shipyard on November 15, 2018. Guests will be able to experience the new flagship on a series of ... [more]
05. January 2018
AIDA starts fifth season of the year
Once the fifth season of the year begins, Carnival is celebrated aboard all twelve AIDA ships as well. Guests on board get to enjoy the perfect mix of restorative vacation and festive revelry in distant lands, so they don’t have to miss out on the traditional Carnival ... [more]
22. December 2017
AIDA New Year’s Raffle: Donations for SOS Children’s Villages, Mercy Ships and FLY & HELP
The annual New Year’s Raffle will once again be taking place aboard all ships of the AIDA fleet this year. The proceeds from the raffle will once again go to a number of different projects.For more than ten years AIDA Cruises has already been supporting the work of SOS ... [more]