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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
10. February 2018
Big reception for AIDAcara world travelers in Hamburg
On Saturday morning, February 10, 2018, around 6:30 a.m., it was time: AIDAcara returned from the first world tour in the history of AIDA to its “home port” of Hamburg. The ship had cast off on a 116-day cruise around the world with around 1,100 guests on board on October 17, ... [more]
08. February 2018
A lucky double: Visit two AIDA ships in one day
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01. February 2018
AIDA donates 10,000 euros to “Orang-Utans in Not” association
On AIDAprima’s cruise around the Canaries and Madeira, a very special guest was on board for the daily talk show aboard: Julia Cissewski (45), who works with the Max Planck Institute in the area of evolutionary anthropology, and is the chairwoman of the charitable organization ... [more]