Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
11. September 2018
Groundbreaking partnership for environmentally friendly cruise tourism in Mecklenburg- Western Pomerania
On September 11, 2018, around 280 executives of AIDA Cruises welcomed the prime minister of Mecklenburg- Western Pomerania, Manuela Schwesig at the AIDA Management Days in Rostock. The occasion was marked by the signing of a Declaration of Intend between AIDA Cruises, the state ... [more]
31. August 2018
AIDAnova named!
AIDAnova named! 25,000 Celebrate in Papenburg at the AIDA Open Air with Star DJ / Producer David Guetta
Cruise company AIDA Cruises has named its latest ship AIDAnova on Friday evening. The spectacular naming ceremony took place at the completely sold-out AIDA Open Air at the ... [more]
01. August 2018
Bookings now open for stages of the AIDAaura World Cruise
On August 1, 2018, at 10 a.m., bookings open for stages of the AIDAaura World Cruise. Three exclusive stages can be booked for this voyage as part of the AIDA Selection explorer program. Availability is limited.
On its World Cruise from October 28, 2019, to February 22, 2020, ... [more]