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750,000 Facebook fans on board

AIDA top-ranking on Facebook
Rostock, 01. July 2014

On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.

“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”

The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.

In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.

amenue
11. September 2018
Unterzeichnung

Groundbreaking partnership for environmentally friendly cruise tourism in Mecklenburg- Western Pomerania

On September 11, 2018, around 280 executives of AIDA Cruises welcomed the prime minister of Mecklenburg- Western Pomerania, Manuela Schwesig at the AIDA Management Days in Rostock. The occasion was marked by the signing of a Declaration of Intend between AIDA Cruises, the state ... [more]

31. August 2018

AIDAnova named!

AIDAnova named! 25,000 Celebrate in Papenburg at the AIDA Open Air with Star DJ / Producer David Guetta

Cruise company AIDA Cruises has named its latest ship AIDAnova on Friday evening. The spectacular naming ceremony took place at the completely sold-out AIDA Open Air at the ... [more]

01. August 2018

Bookings now open for stages of the AIDAaura World Cruise

On August 1, 2018, at 10 a.m., bookings open for stages of the AIDAaura World Cruise. Three exclusive stages can be booked for this voyage as part of the AIDA Selection explorer program. Availability is limited.

On its World Cruise from October 28, 2019, to February 22, 2020, ... [more]