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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
11. October 2018
Second edition of AIDA catalog for March 2019–April 2020 out now
The second edition of the AIDA catalog “My hotel shows me the world” for the 2019/2020 season was published on October 11, 2018. In the latest edition, AIDA provides an overview of the third AIDA world cruise with AIDAaura and introduces the new route with AIDAmira.
The travel ... [more]
09. October 2018
Second AIDA world tour started in Hamburg
On Monday, October 8th 2018, at 08:00 pm we said “Cast off and have a good trip!” to AIDAaura. After the grand send-off with fireworks, the ship sallied forth to its first world cruise. 20 countries and 41 ports are awaiting a visit from the globetrotter. Besides famous and ... [more]
05. October 2018
AIDAnova: Ems-transfer is scheduled
Ship transfers on the Ems have been special events for years. Spectators arrive from all over Germany to be close to the dike when a new ship passes the river.On October 8, 2018, AIDAnova will leave the Meyer shipyard in Papenburg and be transferred to Eemshaven (Netherlands). ... [more]