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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
22. February 2019
The new AIDA catalog is here: Bookings start now for cruises in summer 2020 and winter 2021
On February 22, 2019, bookings open for AIDA cruises in summer 2020 and winter 2020/2021. The new AIDA catalog “My hotel shows me the world” gives an overview of the diverse routes the 14 AIDA ships are traveling from March 2020 to April 2021. The range of destinations extends ... [more]
08. February 2019
AIDA Pink Valentine: Prices to fall in love with
For this year’s St. Valentine’s Day on February 14, 2019, it is not only romantics who can look forward to attractive cruise offers. AIDA Cruises is offering irresistible St. Valentine’s Day Specials at prices that will make you melt. The AIDA Pink Valentine offers range from ... [more]
30. January 2019
Costa Group CEO Michael Thamm appointed Chairman of CLIA Europe
BRUSSELS, 30th January 2019 - Cruise Lines International Association (CLIA) Europe appoints Michael Thamm, Group CEO Costa Group and Carnival Asia, as Chairman of CLIA Europe from January 2019.
Thamm succeeds David Dingle, Chairman of Carnival UK, who has served as interim CLIA ... [more]