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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
21. March 2019
A really big adventure: Bookings open for AIDA world cruise 2020/2021 with AIDAaura
Following the huge success of past world cruises, AIDA is now launching its fourth world cruise. The highlights on this 117-day XXL adventure are wonderful, distant destinations such as Tierra del Fuego and Cape Horn, Sydney and the Australian island of Tasmania, Mauritius and ... [more]
05. March 2019
AIDA cruise for a day
On many different dates, AIDA Cruises offers guests the chance to visit a ship of the AIDA fleet – ideal for those thinking of taking a cruise. Apart from existing tours in Hamburg, Kiel and Warnemünde, guests can now also visit AIDA ships in international ports such as Palma de ... [more]
25. February 2019
AIDAcara: Even more comfort on board
Following her planned sojourn at the Chantier Naval shipyard from February 5–23, 2019, AIDAcara is returning to Germany with some new onboard features.
Apart from the scheduled class and servicing work, various upgrades were carried out. The suites and junior suites, and the ... [more]