Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
16. April 2019
Following her shipyard stay: AIDAluna’s new features
Cruise ship AIDAluna has successfully ended her stay at the Blohm+Voss shipyard in Hamburg from April 3–16, 2019. The ship now features many visible refurbishments and diverse technical updates.
One new attraction on board is the Almhütte. With hearty music and tasty dishes ... [more]
04. April 2019
Most trusted by customers: AIDA is cruise industry leader
The annual “Trusted Brands” consumer survey conducted by the “Reader’s Digest” magazine has named AIDA Cruises as Germany’s most trustworthy cruise company.
The magazine asked consumers to say which brand they trust so much that they would recommend it to their family or ... [more]
03. April 2019
Live Entertainment Award for AIDAnova ship christening
AIDAnova's christening was awarded the prize for the best "cooperation of the year" at the festive presentation of this year's Live Entertainment Awards (LEA) in Frankfurt.
With this award, the jury honored an extraordinary event that was realized together with ... [more]