Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
16. May 2019
AIDA Oktoberfest Special with Münchener Freiheit and voXXclub
During the Oktoberfest period this year, the top musical acts Münchener Freiheit and voXXclub will provide exciting entertainment on board AIDAprima and AIDAperla. Just in time to mark the official start of the Oktoberfest on September 21, 2019 in Munich, AIDAprima will set ... [more]
10. May 2019
AIDA fireworks at Hamburg Port Anniversary
For the 830th HAMBURG PORT ANNIVERSARY main sponsor AIDA Cruises presented the great birthday fireworks last night. Cruise ship AIDAperla, which led the large ship parade along the Landungsbrücken on the river Elbe, was the centre point of the light and fireworks ... [more]
09. May 2019
Marseille welcomes world’s first LNG cruise ship, AIDAnova, with official plaque presentation
On Thursday, May 9, 2019, Captain Boris Becker welcomed numerous representatives from politics, port-related businesses and tourism aboard AIDAnova in Marseille for the traditional plaque exchange for the world’s first LNG cruise ship at a French port.
AIDAnova is the world’s ... [more]