Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
16. May 2019
AIDA Oktoberfest Special with Münchener Freiheit and voXXclub
During the Oktoberfest period this year, the top musical acts Münchener Freiheit and voXXclub will provide exciting entertainment on board AIDAprima and AIDAperla. Just in time to mark the official start of the Oktoberfest on September 21, 2019 in Munich, AIDAprima will set ... [more]
10. May 2019
AIDA fireworks at Hamburg Port Anniversary
For the 830th HAMBURG PORT ANNIVERSARY main sponsor AIDA Cruises presented the great birthday fireworks last night. Cruise ship AIDAperla, which led the large ship parade along the Landungsbrücken on the river Elbe, was the centre point of the light and fireworks ... [more]
09. May 2019
Marseille welcomes world’s first LNG cruise ship, AIDAnova, with official plaque presentation
On Thursday, May 9, 2019, Captain Boris Becker welcomed numerous representatives from politics, port-related businesses and tourism aboard AIDAnova in Marseille for the traditional plaque exchange for the world’s first LNG cruise ship at a French port.
AIDAnova is the world’s ... [more]