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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
29. May 2019
AIDA Cruises presents Tour Operator Service Award for 2018/2019 winter season
AIDA Cruises has presented the Tour Operator Service Award for the second time. The cruise company asked its guests as part of a large-scale survey which excursions in the 2018/19 winter season had been their favorites. Thousands of guests gave their feedback on the excursions ... [more]
23. May 2019
AIDA opens first school in the Philippines financed by donations
On May 9, 2019, AIDA Cruises celebrated the inauguration of the first school in Cebu, Philippines, built with donations from the AIDA Cruise & Help initiative. Felix Eichhorn, President AIDA Cruises, symbolically cut the ribbon in front of the building and opened the newly ... [more]
17. May 2019
AIDAprima starts 2019 summer season in Kiel
On Friday, May 17, 2019, AIDA President Felix Eichhorn and Captain Marc-Dominique Tidow welcomed the port’s Managing Director Dr. Dirk Claus and Harbormaster Michael Schmidt aboard AIDAprima in Kiel for the traditional plaque exchange.
Until October 2019 AIDAprima will be ... [more]