Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
18. June 2019
Spectacular AIDA fireworks at the 2019 Kiel Week
The cruise company AIDA Cruises is sponsor for the 125th Kiel Week from June 22 to June 30, 2019, and is taking four AIDA cruise ships to the world’s biggest sailing event.
Visitors can look forward to five ship arrivals: On the first day of the festival, June 22, 2019, ... [more]
13. June 2019
AIDA in winter 2020 / 2021: Great travel adventures from Sugarloaf Mountain to Sydney
Cruise company AIDA Cruises offers the perfect remedy for those yearning for distant lands with its new world cruise routes aboard AIDAaura in winter 2020 / 2021, which can be booked now. Guests can look forward to fascinating moments in South America, sun, the South Seas, New ... [more]
05. June 2019
AIDA Cruises launches new social media series
On June 6, 2019, AIDA Cruises is launching its new HR campaign. For the first time, the cruise line is presenting life and work on board from the perspective of potential applicants. In the video series “The Crew Journey – Ready for the job of your lifetime?” three candidates ... [more]