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AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
17. July 2019
AIDA ship visits now in Copenhagen
This summer, for the first time ever, those interested in a cruise will have the chance to visit a ship of the AIDA fleet in the Danish capital, Copenhagen. AIDA Cruises has already been offering people the opportunity to take a tour of an AIDA ship in German ports, Mallorca or ... [more]
15. July 2019
AIDAcara: First call in Bremerhaven
In celebration of AIDAcara’s maiden call in Bremerhaven, Captain Manuel Pannzek welcomed numerous guests from the city of Bremerhaven, port management and the tourist industry on board for the traditional plaque ceremony on Saturday, July 13, 2019.
With Bremerhaven, AIDA ... [more]
12. July 2019
AIDA Cruises presents latest sustainability report: World's first LNG-operated cruise ship, AIDAnova, commissioned in 2018
In the latest edition of “AIDA cares” the company documents further progress on its way to emission-neutral cruising. As early as 2023, 94 percent of all AIDA guests will be sailing on ships that can be fully operated with low-emission liquefied natural gas or, in port, with ... [more]