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The AIDA Feeling: New AIDA Cruises Marketing Campaign Creates Appetite for Cruises
Rostock, 03. September 2013
The cruise company AIDA Cruises is heading into the fall by launching a new marketing campaign.
One of the campaign’s key components is an enhanced logo. In future AIDA will focus on its two trademark symbols: the red puckered lips on the ship's bow and the four bright letters AIDA. The noted Rostock painter Feliks Büttner painted the oceans’ most popular smile for the first time on the bow of an AIDA ship in 1996. Since then it has become one of the best-known trademarks in the tourism industry. The "club ship" as a logo add-on will be dropped. The new slogan - "Unique. Time after time." - evokes that AIDA feeling and describes what guests perceive after an AIDA cruise - an AIDA vacation is beyond comparison and is addictive in the best sense of the word.
"The campaign emphasizes our claim to offer quality right down to the smallest detail and thus provide our guests with a unique vacation. To this end we have systematically updated our trademarks and our logo. Our objective is to convey that sense of premium quality and individuality that an AIDA cruise offers, especially to new customers," says Robert Styppa, Vice President Marketing at AIDA Cruises.
Michael Samak, CEO of Saatchi & Saatchi Germany and Switzerland, adds: "The new brand strategy and marketing campaign focuses on positive feelings and emotional imagery." This is Saatchi & Saatchi’s and market leader AIDA’s first joint campaign. Saatchi & Saatchi has been AIDA's lead marketing campaign agency since November 2012.
Effective immediately, the new advertising motifs in nationwide daily newspapers and magazines will create an appetite for cruises on board AIDA ships. From the end of September on, TV commercials can also be viewed on virtually all German channels.
08. August 2019
AIDA Cruises: Alexander Ewig is the new SVP Marketing
With Alexander Ewig, an international marketing & digital expert is joining AIDA Cruises’ management team starting on September 1, 2019.In this position, he will be responsible for the entire brand communication, including direct sales and e-commerce.“One of the biggest ... [more]
01. August 2019
AIDA Cruises starts new round of job training
On August 1, 15 young people will start their job training with the cruise company AIDA Cruises and at the AIDA Customer Center. Ten future travel agents will be joining the AIDA Customer Center in August. AIDA Cruises, meanwhile, will gain a media designer, an industrial ... [more]
26. July 2019
Hamburg Cruise Days: AIDAperla to lead grand Departure Parade
Every two years, the Hamburg Cruise Days attract thousands of cruise fans to the Port of Hamburg. This is already the fourth time that AIDA Cruises has been a premium partner of this maritime event.
Visitors this year will be able to marvel at no fewer than three AIDA ships – ... [more]