Main content
AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
01. February 2013
AIDA Cruises wins sales prize
AIDA Cruises has won the Globus Award sales prize in the “Cruise” category. At the prize-giving ceremony held at the Maritim Hotel in Frankfurt on January 31, 2013, the tourism magazine “touristik aktuell” honored the cruise company for the best service provided to travel ... [more]
31. January 2013
AIDA Cruises to christen AIDAstella in Rostock
AIDAstella, the 10th member of AIDA Cruises’ fleet, will be christened in Rostock-Warnemünde on March 16, 2013. On the evening of the christening, however, Captain Nico Berg (38) will lead not one, but as many as 10 godmothers onto the stage for the ceremony. The company has ... [more]
29. January 2013
“Build-A-Bear Workshop” now on AIDA cruises
The companies AIDA Cruises and Bärenmacher GmbH now ensure soft and cuddly holiday memories with an exclusive cooperation arrangement: as from now, teddy bear fans can create their own AIDA bears on all AIDA ships using the Build-A-Bear Workshop model set. The AIDA teddy bears ... [more]