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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
18. April 2013
AIDA appoints Felix Eichhorn Senior Vice President
Felix Eichhorn, 32, has been appointed Senior Vice President at AIDA Cruises, effective April 15, 2013. In addition to his previous responsibilities in the areas of Sales, Yield Management & Flight Operations, Eichhorn will also be in charge of the joint AIDA and Costa sales ... [more]
12. April 2013
AIDA brings Panini books on board
The first AIDA sticker book has been a hit with big and little AIDA fans on board the ships since April 2013. AIDA Cruises is the first German cruise line to team up with Panini and publish its very own sticker book. The book has 32 pages with 80 stickers dedicated to ... [more]
25. March 2013
AIDA Career Days 2013: Dream Jobs with an Ocean View
Anyone interested in a career with Germany's leading cruise line can immediately apply to participate in AIDA Career Days 2013. AIDA Cruises is extending an invitation to meet applicants on board AIDAbella in Rostock-Warnemünde on May 2, June 13, and August 28. Additional events ... [more]