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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
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AIDA appoints Felix Eichhorn Senior Vice President
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12. April 2013
AIDA brings Panini books on board
The first AIDA sticker book has been a hit with big and little AIDA fans on board the ships since April 2013. AIDA Cruises is the first German cruise line to team up with Panini and publish its very own sticker book. The book has 32 pages with 80 stickers dedicated to ... [more]
25. March 2013
AIDA Career Days 2013: Dream Jobs with an Ocean View
Anyone interested in a career with Germany's leading cruise line can immediately apply to participate in AIDA Career Days 2013. AIDA Cruises is extending an invitation to meet applicants on board AIDAbella in Rostock-Warnemünde on May 2, June 13, and August 28. Additional events ... [more]