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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
22. January 2014
Off to Copenhagen with AIDA for the Eurovision Song Contest
The grand finale of the 59th Eurovision Song Contest – abbreviated ESC – will be taking place on May 10, 2014 in Copenhagen. Cruise ship AIDAbella will bring fans of this cult music presentation right to the scene of the event. Guests will depart Warnemünde for Copenhagen on a ... [more]
17. January 2014
New AIDA Smart TV App
As the first cruise line in Germany, AIDA Cruises will be releasing an app for Smart TVs. Starting on January 17, 2014, this can be downloaded for free in the Samsung App Store.
After the rapid proliferation of smartphones, Smart TV is the next digital trend in Germany. Carsten ... [more]
16. January 2014
AIDA Cruises: Record Donations for Aid to the Philippines
After the typhoon Haiyan caused severe destruction in the Philippines in November of 2013, guests and crew members of AIDA Cruises responded with tremendous generosity. With the initiative “AIDA Help for the Philippines” and the annual New Year’s raffle on board the AIDA fleet, ... [more]