Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
17. January 2013
AIDAstella: floating Wellness Oasis with a Scandinavian design
Classic natural materials like wood and stone, as well as fresh and natural colors invite guests to spend a relaxing time on AIDAstella. The generously sized Body & Soul area is flooded with light and covers an area of 2,602 square meters, making it one of the largest ... [more]
04. January 2013
Exclusive cooperation: AIDA and Hamburg Planetarium travel to the stars together gemeinsam zu den Sternen (Kopie 1)
AIDA Cruises and the Hamburg Planetarium will cooperate exclusively in the future to ensure star-studded enjoyment on board AIDA’s ships. The first project will commence on the maiden voyage of AIDAstella from March 17 – 28, 2013. Thomas W. Kraupe, Director of the Hamburg ... [more]