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AIDA: Number of Facebook Fans reaches Half a Million

Rostock, 29. May 2013

On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.

To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.

“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.

The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.

01. February 2013

AIDA Cruises wins sales prize

AIDA Cruises has won the Globus Award sales prize in the “Cruise” category. At the prize-giving ceremony held at the Maritim Hotel in Frankfurt on January 31, 2013, the tourism magazine “touristik aktuell” honored the cruise company for the best service provided to travel ... [more]

31. January 2013
AIDAstella wird am 16. März 2013 in Warnemünde getauft.

AIDA Cruises to christen AIDAstella in Rostock

AIDAstella, the 10th member of AIDA Cruises’ fleet, will be christened in Rostock-Warnemünde on March 16, 2013. On the evening of the christening, however, Captain Nico Berg (38) will lead not one, but as many as 10 godmothers onto the stage for the ceremony. The company has ... [more]

29. January 2013

“Build-A-Bear Workshop” now on AIDA cruises

The companies AIDA Cruises and Bärenmacher GmbH now ensure soft and cuddly holiday memories with an exclusive cooperation arrangement: as from now, teddy bear fans can create their own AIDA bears on all AIDA ships using the Build-A-Bear Workshop model set. The AIDA teddy bears ... [more]

21. January 2013

Ship’s propellers for AIDAstella

With 5 blades and a diameter of 5.2 meters – one propeller alone weights 12,800 kilograms. Today, the final work was completed on the two brass propellers for the latest club ship, AIDAstella, at the Meyer Werft shipyard in Papenburg.The 35 meter long drive shafts are operated ... [more]

Pressekontakt

 

Hansjörg Kunze
Vice President Communication & Sustainability

E-Mail: presse@aida.de