Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
01. February 2013
AIDA Cruises wins sales prize
AIDA Cruises has won the Globus Award sales prize in the “Cruise” category. At the prize-giving ceremony held at the Maritim Hotel in Frankfurt on January 31, 2013, the tourism magazine “touristik aktuell” honored the cruise company for the best service provided to travel ... [more]
31. January 2013
AIDA Cruises to christen AIDAstella in Rostock
AIDAstella, the 10th member of AIDA Cruises’ fleet, will be christened in Rostock-Warnemünde on March 16, 2013. On the evening of the christening, however, Captain Nico Berg (38) will lead not one, but as many as 10 godmothers onto the stage for the ceremony. The company has ... [more]
29. January 2013
“Build-A-Bear Workshop” now on AIDA cruises
The companies AIDA Cruises and Bärenmacher GmbH now ensure soft and cuddly holiday memories with an exclusive cooperation arrangement: as from now, teddy bear fans can create their own AIDA bears on all AIDA ships using the Build-A-Bear Workshop model set. The AIDA teddy bears ... [more]
21. January 2013
Ship’s propellers for AIDAstella
With 5 blades and a diameter of 5.2 meters – one propeller alone weights 12,800 kilograms. Today, the final work was completed on the two brass propellers for the latest club ship, AIDAstella, at the Meyer Werft shipyard in Papenburg.The 35 meter long drive shafts are operated ... [more]