Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
19. August 2013
AIDA is Most Family-Friendly Cruise Company
AIDA Cruises has been voted Germany's most family-friendly cruise company. The family-friendly policies of over 300 corporations from 35 industry sectors were rated in a survey by ServiceValue Ltd., covering all of Germany. Around 35,000 families with one or more children were ... [more]
16. August 2013
Voyage to the islands of eternal spring
The Canary Islands and Madeira are a fall and winter must for all sun seekers. These islands off the coast of West Africa are popular with AIDA guests because of the mild climate. Temperatures stay above 68°F all year long.AIDA's Canary Island Weeks promotion is making these ... [more]
01. August 2013
AIDA supports flood victims in Germany
AIDA Cruises held a large raffle to benefit flood victims even as the devastating floods were still cutting through Germany. The ten ships in the AIDA fleet were able to raise a total of 100,000 euros to help in the relief effort. AIDA Cruises and guests are donating this money ... [more]
31. July 2013
AIDA Cruises Stands up for the Environment
Acting sustainably is a high priority for AIDA Cruises. The cruise line has been engaged in the conservation of a pristine environment and clean oceans as well as being active in the preservation of biological diversity and wildlife for many years now. The company actively ... [more]