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AIDA: Number of Facebook Fans reaches Half a Million

Rostock, 29. May 2013

On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.

To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.

“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.

The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.

29. August 2013

AIDA Cruises invests 100 million euros into protecting the environment

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19. August 2013

AIDA is Most Family-Friendly Cruise Company

AIDA Cruises has been voted Germany's most family-friendly cruise company. The family-friendly policies of over 300 corporations from 35 industry sectors were rated in a survey by ServiceValue Ltd., covering all of Germany. Around 35,000 families with one or more children were ... [more]

16. August 2013

Voyage to the islands of eternal spring

The Canary Islands and Madeira are a fall and winter must for all sun seekers. These islands off the coast of West Africa are popular with AIDA guests because of the mild climate. Temperatures stay above 68°F all year long.AIDA's Canary Island Weeks promotion is making these ... [more]

01. August 2013

AIDA supports flood victims in Germany

AIDA Cruises held a large raffle to benefit flood victims even as the devastating floods were still cutting through Germany. The ten ships in the AIDA fleet were able to raise a total of 100,000 euros to help in the relief effort. AIDA Cruises and guests are donating this money ... [more]

Pressekontakt

 

Hansjörg Kunze
Vice President Communication & Sustainability

E-Mail: presse@aida.de