Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
13. March 2014
Preliminary decision: Jane Comerford will be going to the Eurovision Song Contest - aboard AIDAbella to Copenhagen
While Germany is eagerly awaiting the decision on who will represent Germany in Copenhagen at the Eurovision Song Contest, AIDA fans already know one thing for sure. Jane Comerford – a seasoned participant herself – will be on board for the exclusive voyage to the largest ... [more]
12. March 2014
AIDA’s soccer-themed cruise summer
The 2014 FIFA World Cup™ is just around the corner. People, who are holidaying on board an AIDA ship, well away from any soccer pitch, don’t have to miss out on enjoying the beautiful game. AIDA has managed to secure a license from IMG Media, which awards broadcasting rights at ... [more]
11. March 2014
Accoladed: Gault Millau recommends Rossini Restaurant aboard AIDAstella
Gourmets and aficionados refer to the well-known Gault Millau restaurant and hotel guide when looking for somewhere to enjoy culinary delights in a stylish ambiance. Toques, points and sets of cutlery are the symbols awarded for exceptional culinary offerings.The cruise ship ... [more]
08. March 2014
AIDAsol opens the cruise season in Hamburg
This morning AIDAsol was the first cruise ship of the new season to dock at the Hamburg Cruise Center HafenCity. Travelling from Le Havre with around 2000 passengers on board, she is completing a 14-day cruise.After a change of passengers, AIDAsol is set to depart the Hanseatic ... [more]