Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
27. May 2014
Prize-winning: AIDA cookbook receives Gourmand World Cookbook Award in Beijing
The prestigious Gourmand World Cookbook Awards were held in Beijing on May 20 and 21, 2014. Having already qualified in advance as the best German travel cookbook, “Das marktfrische AIDA Kochbuch” managed to take third place at the world finals.During the course of 144 pages, ... [more]
21. May 2014
AIDA Cruises increases arrivals in Hamburg
In 2015 the cruise line AIDA Cruises will visit the Hanseatic City of Hamburg a total of 55 times with five ships. AIDAbella will be new to Hamburg. The amount of ship arrivals will increase from 49 to 55. From May 2nd to October 13th, 2015, AIDAbella will visit the Hanseatic ... [more]
06. May 2014
AIDA Cruises: Dr. Ali Arnaout is the new CFO & Senior Vice President Business Development
Dr. Ali Arnaout (45) joined the AIDA Cruises executive management team on May 5, 2014 as the new CFO & SVP Business Development. He therefore succeeds Paul Soulsby as CFO, who was appointed Senior Vice President Shared Services for the Costa Group in Genoa in January 2014. ... [more]
03. May 2014
AIDAprima has successfully touched water
On May 3, 2014, at 2 p.m. local time, the dry-dock gates opened for AIDAprima for the first time at the Tategami Plant of Nagasaki Shipyard of Mitsubishi Heavy Industries Ltd. (MHI) in Nagasaki, Japan. The cruise ship has touched water and has successfully demonstrated its ... [more]