Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA Cruises grows more quickly than the overall market once again in 2012
Cruise guests are again prepared to spend more money on quality
Rostock, 01. March 2013
AIDA Cruises, the leading cruise operator in Germany, once again grew more strongly than the cruise market as a whole last year. “Despite the difficult market environment at the beginning of the year, we are experiencing continued interest in cruise vacations with AIDA”, says Michael Ungerer, President of AIDA Cruises. “The demand for AIDA Cruises also developed very well in 2012”, adds Ungerer. In 2012, the Rostock-based cruise operator welcomed 632,700 guests on board its nine cruise ships.
Michael Ungerer, who has headed AIDA Cruises as President since mid-2012, particularly emphasizes the growing willingness of guests to again pay a reasonable price for good quality on board. “Thanks to our high quality standards, our excellent service and the most modern environmental standards, 94% of all our guests stated that they were highly satisfied with what we offer. Quality has its price and our guests are prepared to pay this. They know they can rely on us.”
Michael Ungerer extended his sincere thanks to all AIDA sales & marketing partners, saying: “Without the trusting cooperation of our external sales partners in over-the-counter sales, we would not have been able to conclude the past year so successfully.”
AIDA Cruises is also aiming for further growth with more product innovations over the coming year. The company is commissioning yet another new ship in a few days in the form of AIDAstella. By 2016, the AIDA fleet – one of the most modern and energy-efficient cruise ship fleets in the world – will increase to 12 ships, offering cruises in the Mediterranean, around the Canary Islands, in the North Sea and Baltic Sea, in the Caribbean, North and South America, Dubai as well as Asia. The company is supported in the sales and marketing of its cruises by 12,860 tourism partners in Germany, Austria and Switzerland. AIDA Cruises currently employs around 6,000 personnel from 25 countries, with 5,200 of them working on board and 800 at the company’s registered offices in Rostock and Hamburg.
AIDA Cruises will be represented at this year’s ITB trade fair in Hamburg (Stand 102 in Hall 6.2.A).
Rostock, March 1, 2013
14. January 2015
Truly tasty: Michelin-star chef Benjamin Maerz cooking on AIDAdiva
From March 30 to April 7, 2015, AIDAdiva will be sailing the Mediterranean on a gourmet cruise together with 26-year-old Michelin-star chef Benjamin Maerz, his brother, sommelier Christian Maerz, and AIDA head chef Günther Kroack.Benjamin Maerz is one of the youngest chefs in ... [more]
23. December 2014
AIDAprima – cool fun on a floating ice rink
For the first time on the German cruise market, the new flagship of AIDA Cruises offers physically active guests the opportunity to put on their ice skates on the high seas. With the floating ice rink on the sports deck of AIDAprima, the cruise ship company is adding a new ... [more]
19. December 2014
AIDA Cruises: New Year Raffle to support the SOS Children’s Villages
AIDA Cruises has already been supporting the work of the SOS Children’s Villages for 10 years, by donating the revenue from the raffle that it traditionally holds on board the AIDA fleet on December 31. This year, the donation will once again benefit aid projects in the ... [more]
17. December 2014
New AIDA Kids & Teens Show with hip-hop band “Deine Freunde
The acclaimed hip-hop band “Deine Freunde” will be thrilling children and teenagers on AIDA ships from March 28, 2015, with a new Kids & Teens Show. “Fettes Brot” live DJ Markus Pauli, “Echt” drummer Florian Sump, and Lukas Nimscheck from Schmidt’s Tivoli will even be on ... [more]