Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
16. March 2015
AIDAprima: new tailor-made routes for maiden voyage
From now on, the maiden voyage of AIDAprima, starting on October 1, 2015 from Yokohama (Japan) and leading in 50 days to Dubai (UAE) can be booked as well in five new attractive legs.The duration of the cruises will range from 13 to 28 days – offering the perfect opportunity to ... [more]
10. March 2015
AIDA dances, special sports events and family hits on cruises
Vacation – that means finally having time for yourself, your partner and your family. Taking a deep breath, finding yourself again and trying something new. The cruise line AIDA Cruises is bundling all theme worlds under the name AIDA+ starting now. This includes all of the ... [more]
27. February 2015
AIDA Cruises and atmosfair present climate protection program for cruises
On the occasion of the ITB Berlin, AIDA Cruises and atmosfair are presenting a program that sets standards for climate protection in the still dynamically growing cruise industry. The program features direct reduction of CO2 ship emissions along with voluntary CO2 ... [more]
25. February 2015
AIDA Cruises to be main sponsor of the HAMBURG PORT ANNIVERSARY until 2017
The cruise line AIDA Cruises has reaffirmed its dedication to Hamburg and will be the main sponsor of the HAMBURG PORT ANNIVERSARY up to and including 2017. Michael Ungerer, President of AIDA Cruises, says, “As one of the most important tourism partners of the Hanseatic City of ... [more]