Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
04. June 2015
AIDA Home awarded DGNB Seal of Approval for Sustainable Construction
The new office complex “AIDA Home” of the cruise line AIDA Cruises in Rostock, Germany, is the first office building in Mecklenburg-Western Pomerania to be certified with the Silver Seal of Approval for Sustainable Construction by the DGNB (German Sustainable Building Council). ... [more]
03. June 2015
AIDAprima – First containers on their way to Japan
The new cruise ship AIDAprima is currently getting the basic equipment for its operation. The first containers departed the Hamburg port for Nagasaki on the freighter “Antwerpen Express” on June 3, 2015. The 31 containers are carrying equipment for the hotel and technical areas. ... [more]
03. June 2015
AIDA Cruises presents the Prize-Winner’s Concert with Daniel Müller-Schott for the Festspiele Mecklenburg-Vorpommern
AIDA Cruises has supported the festival in Mecklenburg-Western Pomerania since 2002 and ranks among the longest-standing sponsors of one of the largest classical festivals in Germany.“Mecklenburg-Western Pomerania is the home of AIDA. That is why we care about the cultural ... [more]
30. May 2015
World premiere: AIDAsol supplied for the first time with low-emission electricity from LNG
On May 30, 2015, AIDA Cruises and Becker Marine Systems celebrated a world premiere in the Port of Hamburg. Upon successful completion of the final technical tests, AIDAsol was provided during its lay time in Hamburg’s HafenCity for the first time with low-emission electricity ... [more]