Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
04. June 2015
AIDA Home awarded DGNB Seal of Approval for Sustainable Construction
The new office complex “AIDA Home” of the cruise line AIDA Cruises in Rostock, Germany, is the first office building in Mecklenburg-Western Pomerania to be certified with the Silver Seal of Approval for Sustainable Construction by the DGNB (German Sustainable Building Council). ... [more]
03. June 2015
AIDAprima – First containers on their way to Japan
The new cruise ship AIDAprima is currently getting the basic equipment for its operation. The first containers departed the Hamburg port for Nagasaki on the freighter “Antwerpen Express” on June 3, 2015. The 31 containers are carrying equipment for the hotel and technical areas. ... [more]
03. June 2015
AIDA Cruises presents the Prize-Winner’s Concert with Daniel Müller-Schott for the Festspiele Mecklenburg-Vorpommern
AIDA Cruises has supported the festival in Mecklenburg-Western Pomerania since 2002 and ranks among the longest-standing sponsors of one of the largest classical festivals in Germany.“Mecklenburg-Western Pomerania is the home of AIDA. That is why we care about the cultural ... [more]
30. May 2015
World premiere: AIDAsol supplied for the first time with low-emission electricity from LNG
On May 30, 2015, AIDA Cruises and Becker Marine Systems celebrated a world premiere in the Port of Hamburg. Upon successful completion of the final technical tests, AIDAsol was provided during its lay time in Hamburg’s HafenCity for the first time with low-emission electricity ... [more]