Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
The worldwide spreading of the coronavirus presently confronts economies and companies with unprecedented challenges. The global tourist traffic has ground to a halt. Due to the current entry requirements in our destinations, the tourist traffic is not expected to normalize ... [more]
Early this morning (February 24, 2020), it was “Cast off!” at the Neptun Werft shipyard in Rostock-Warnemünde for the 140-meter-long, 42-meter-wide, and four-deck-high floating engine room unit for AIDAcosma. The construction module of AIDA Cruises’ second cruise ship to be ... [more]
Today (February 21, 2020), bookings open for the new AIDA Cruises catalog “HOME OF THE SMILE!” From March 2021 to April 2022, the ships in AIDA’s fleet will be taking guests to over 250 ports in 70 countries, on six continents.
Enjoy summer with AIDA
The wide variety of AIDA ... [more]
On February 26, 2020, bookings open for AIDA’s new vacation offers with AIDAbella to popular destinations in the Mediterranean in spring 2020.
From March 10 to April 30, 2020, AIDAbella is departing from Palma de Mallorca to sail the western Mediterranean on four- to five-day ... [more]