Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
07. July 2017
AIDA Mountain Bike and Racing Bike Weeks
During the 2017/2018 winter season, cyclists will be in for a real treat with AIDA. AIDAperla will be staging a Mountain Bike and a Racing Bike Week in September. In November, everything will revolve around two-wheelers in the Canary Islands with AIDAprima, while in December ... [more]
06. July 2017
First AIDA Volunteer on Board the Africa Mercy
Mercy Ships and AIDA have reached a key milestone in their recently announced cooperation by kicking-off a joint volunteer program for employees and crew who will from now on provide practical help on board. For a total of four months, the first AIDA volunteer Tomislav Zubovic ... [more]
30. June 2017
Lena Gercke christens AIDAperla in Palma de Mallorca
The big moment finally arrived at 10:30 p.m. on June 30, 2017: Model and presenter Lena Gercke christened the 12th member of the AIDA fleet with the name “AIDAperla”. An imposing music and light show, followed by a dazzling firework transformed the night sky above the harbor and ... [more]
26. June 2017
Countdown started: Lena Gercke to christen AIDAperla in five days
The big moment will arrive at around 10:15 p.m. on Friday, June 30, 2017: Model and TV host Lena Gercke will be christening the twelfth member of the AIDA fleet in the name of AIDAperla in the harbor of Palma de Mallorca (Spain).
Ahead of the christening, AIDA Cruises is ... [more]