Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
06. December 2020
AIDA Cruises opens the Canary Islands season 2020/2021 with AIDAperla
On Saturday, December 5, 2020, at 10:00 p.m., it was time for AIDAperla to cast off in Las Palmas, Grand Canary, for the first trip of the season around the Canary Islands. As the second ship in the AIDA fleet, AIDAmar will be setting off for her holiday trips from December 20, ... [more]
13. November 2020
AIDA Cruises releases Sustainability Report 2019
In the latest edition of “AIDA Cares”, the company reports further progress on the way to the first emission-neutral ship in 2030. An important milestone was reached with the commissioning of AIDAnova, the world's first LNG cruise ship. The first use of fuel cells and batteries ... [more]
18. October 2020
Successful restart of AIDA Cruises: “Cast off!” for AIDAblu
In Civitavecchia, Italy, on Saturday evening, October 17, 2020, at 11 p.m., the command was “cast off!” for AIDAblu to the first AIDA trip since the seven-month break in the cruise season due to the corona pandemic. Under the motto “Bella Italia”, seven-day cruises to five ... [more]
16. September 2020
AIDA Cruises expands its range of cruises with new autumn holiday voyages in the Mediterranean
Escape the cool autumn air and discover the highlights of Italy in the sunny south – AIDA Cruises has now launched new cruises from Rome and La Spezia starting October 17, 2020, with AIDAblu, thus significantly expanding its cruise range.
The new Italy cruises are offered on a ... [more]