Main content
AIDA Cruises hosts Futouris strategy conference
Cruise line meets with members of the sustainability initiative to discuss new strategies in tourism
Rostock, 09. October 2015
From October 8-9, 2015, AIDA Cruises hosted the Futouris e.V. strategy conference. The sustainability initiative is sponsored by the German Travel Association (DRV). Germany’s leading cruise line, AIDA Cruises, joined Futouris e.V. in 2012 with the aim of promoting sustainable development of tourism destinations in the areas of ecology, biodiversity, and sociocultural responsibility.
A focal subject at the Futouris strategy conference was exchange on organizing and promoting sustainable excursions. A trailblazer in this respect, AIDA Cruises shared its experiences with conference members and presented the results of the project “sustainable land excursions,” which was successfully completed in 2015.
In 2014, AIDA Cruises developed a standardized catalog of criteria for sustainable land excursions in partnership with Futouris e.V., the State Chancellery Mecklenburg-Western Pomerania, and the Leuphana University in Lüneburg. Whether a city stroll through Barcelona, hiking in Norway, or a bike tour through Athens – all AIDA excursions that fulfill the social, ecological, and cultural criteria are marked with a tree symbol. On MyAIDA, guests can inform themselves and book these excursions. AIDA Cruises currently offers 138 sustainable land excursions along with 230 bike and pedelec trips at 160 destinations. These excursions were assessed and developed based on the catalog of criteria. Starting now, the catalog of criteria is available to all Futouris members.
“Our goal was to create a transparent basis of comparison for the sustainability of the individual excursion offers and to base the evaluation on measurable and scientific criteria. Marking our sustainable excursions helps guests make eco-friendly choices,” says Monika Griefahn, Chief Sustainability Officer at AIDA Cruises.
“AIDA and Futouris have successfully demonstrated how sustainable land excursions can be organized and implemented. Other members and destinations can benefit from this expertise as well,” says Hasso von Düring, chairman of Futouris e.V.
Further topics at the strategy conference included the exchange of best practices for saving water on cruise ships and at hotels, measuring and reducing the tourism industry’s contribution to climate change, and marking and promoting sustainable products. The Futouris members also discussed challenges and opportunities for sustainable nutrition and responsible management of food in tourism.
01. August 2013
AIDA supports flood victims in Germany
AIDA Cruises held a large raffle to benefit flood victims even as the devastating floods were still cutting through Germany. The ten ships in the AIDA fleet were able to raise a total of 100,000 euros to help in the relief effort. AIDA Cruises and guests are donating this money ... [more]
28. June 2013
AIDA Cruises hosts ship tours in Warnemünde and Hamburg
For all cruise fans and those curious about cruises, AIDA provides an opportunity to see the AIDA ships up close and personal on selected dates this summer while they are in Rostock-Warnemünde and Hamburg.
The first cruise experience can be had on July 13, 2013, in ... [more]
26. April 2013
AIDA Cruises Continues as Main Sponsor of the Festival
Over the next three years, the Rostock-based cruise operator AIDA Cruises will continue its support of the “Festspiele Mecklenburg-Vorpommern” as the festival's main sponsor. The sponsorship agreement will ensure commitment through 2015 and will actually enhance ... [more]