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Strategy

Our sustainability strategy

For AIDA Cruises, sustainability is a matter of responsibility. We view an intact environment, our commitment to our guests, employees and society, as well as sustainable business operations as a prerequisite to being able to successfully offer cruises in the future as well.

We are committed to the environment

For AIDA Cruises, sustainability is a matter of responsibility. We view an intact environment, our commitment to our guests, employees and society, as well as sustainable business operations as a prerequisite to being able to successfully offer cruises in the future as well.

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Environment

We take social responsibility

The safety and satisfaction of our guests is a top priority for us. Our employees greet our guests with the AIDA signature smile. They are therefore ambassadors of a way of life which is based on tolerance, mutual appreciation and respect for cultural diversity. Our employees are the foundation of our corporate culture, and also ensure high service quality for our guests. This is why we continuously invest in their training and continuing education. When it comes to our business partners and suppliers, we also pay attention to fair working conditions and sustainably manufactured products. We share our successes with society in the form of donations and sponsorships, in accordance with our donation guidelines.

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Guests satisfaction
Employees

We emphasize responsible growth

Environmental protection and social responsibility are essential to operate successfully in the future. We are convinced of this at AIDA. We want to be pioneers – in commercial, social and ecological terms. In order to continuously develop and improve, we also invite our partners, friends and critics to engage in dialog with us.

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Success

Dialog

An intensive exchange of knowledge, ideas and different points of view fosters our continuing further development.