Our guests will get a sense of the AIDA crew’s very special commitment to service at every possible opportunity. We are delighted by the abundant positive feedback we receive in person, on the Internet, and from external institutions. In 2013, we were recognized as a Service Champion for the third time for the highest rated customer service experience
Our guests are important to us, which is why we offer special benefits to loyal guests with the AIDA Club. Guests who have spent at least 10 days on board AIDA over the past five years automatically become members of the AIDA Club and are sent their personal login data to access the AIDA Club portal. As a result, they become permanent members of our constantly growing AIDA family, which grew to over 900,000 members in 2013 alone. On the club portal, members can find out about their club status and associated benefits throughout the year. Depending on the number of days spent on board, the benefits range from special club meetings and free offers to on-board credit and culinary highlights. Our club meetings on board, for example, are an exclusive way for our club members to interact with the crew in an informal setting outside of regular business hours. We also actively get our club members involved in AIDA activities as part of the club program. One way we showed appreciation for the loyalty of our guests was by allowing them to vote on the selection of PREMIUM travel documents.
We use social media and the AIDA Weblounge to give our guests interactive platforms to share information about AIDA. This not only benefits the activity and dialog within the communities, but our company as well. We receive feedback every day and can contact our guests just as simply and easily as they can contact us.
In 2013, we saw our number of Facebook fans increase from 400,000 to 650,000. In addition to the latest news, video clips, and information about AIDA, we also provide an up-to-date platform on Facebook for direct interaction. The content that users share also allows for prospective cruisers to gain personal insight into the world of AIDA. For many followers, this is certainly a valuable tool for planning their next dream vacation. This community thus offers real added value for our fans as well as potential guests. For AIDA, these platforms allow us to receive many valuable tips on what we can do to keep improving.
Another important component of our online dialog is the AIDA Weblounge. Of course we are also active on YouTube, Twitter, and Google+, where we provide information about vacationing with AIDA. It is nice to know that you can still be connected to the rest of the world while out at sea: All of our ships are equipped with Internet service.
In order to make searching for and booking a future vacation as easy and straightforward as possible, we are constantly working to improve the user-friendliness of our webpages. We thus give our guests a convenient option for booking their next dream vacation – and protect the environment at the same time by saving paper.
Responsible handling of our guest’s personal files is a matter of course for us. We only collect, process and use personal data in compliance with statutory regulations. The EU data protection guidelines and the Federal Data Protection Act are of great significance in this area.
The data privacy statement and privacy policy are binding for all employees. The operational data protection officer at AIDA Cruises monitors compliance with the regulations. Our guests can make use of their right to information and right to object at datenschutz[at]aida.de. Furthermore, TÜV Süd certifies AIDA Cruises’ compliance with data protection.
